Privacy Policy

Privacy Policy – RealEstateGuru.co.ke

Last Updated: [2025, 28 November]

This Privacy Policy explains how RealEstateGuru.co.ke collects, uses, protects, and shares personal information. It aligns with the Kenya Data Protection Act (DPA) 2019 and international standards such as GDPR and CCPA.

1. Our commitment to your privacy

We follow the DPA principles: lawful processing, purpose limitation, data minimisation, accuracy, storage limitation and security. We also adopt GDPR-aligned practices for transparency and user control.

2. Information we collect

2.1 Personal information

We may collect your name, email address, phone number, location (optional), preferences, and details you submit when downloading content or subscribing.

2.2 Automatically collected data

We collect technical data such as IP address, browser type, device information, pages visited and session duration. This data helps us improve the site.

2.3 Third-party information

We may receive data from analytics providers, email platforms, or social networks when you interact with our content.

3. Lawful bases for processing

We rely on lawful bases, including consent (when you subscribe), contractual necessity (when we deliver requested content), legitimate interests (site improvement and fraud prevention), and legal obligation.

4. How we use your personal data

  • Send publications, reports, guides and updates.
  • Deliver newsletters and podcast alerts.
  • Personalise your experience and content recommendations.
  • Improve website performance and reliability.
  • Protect systems from fraud and abuse.
  • Comply with Kenyan legal requirements.

We do not sell your personal information.

5. Use of generative AI and image compliance

Some graphics, illustrations and artwork on this website are created using generative AI tools. We use AI to ensure copyright-compliant imagery and reduce the risk of using unlicensed images. We do not upload personal photos into AI systems, and we do not process biometric or facial recognition data via AI tools.

6. Cookies and tracking tools

We use cookies to remember preferences, improve loading speed, measure analytics, and support security functions. You can manage or disable cookies in your browser settings. For detailed cookie settings, see our Cookie Policy (if available).

7. Data storage and security

We protect your data using SSL encryption, secure servers, restricted access controls and regular security audits. Access to personal data is limited to authorised personnel only.

Note: while we use best-practice security measures, no system is completely secure. You share personal data at your own risk.

8. Data sharing and third-party processors

We share data with trusted service providers such as hosting providers, email distribution platforms, and analytics services. All processors are required to follow applicable privacy laws and contractual safeguards.

Cross-border transfers

When data is transferred outside Kenya, we ensure safeguards such as data processing agreements, standard contractual clauses, and encryption are in place.

9. Your rights under the DPA (and GDPR-aligned rights)

You have the right to be informed, access your data, request correction, request deletion, object to processing, withdraw consent and request data portability. To exercise your rights, contact us at the email below.

10. Data retention

We keep personal data only as long as needed to provide services, meet legal obligations, or for legitimate business purposes. When information is no longer required, we securely delete or anonymise it.

11. Children’s privacy

We do not knowingly collect data from anyone under the age of 18. If we learn that a child’s information has been collected, we will delete it promptly.

12. Third-party links

Our site may contain links to third-party websites. We are not responsible for their privacy practices. Please review the privacy policies of those sites before sharing personal data.

13. Updates to this policy

We may update this Privacy Policy to reflect legal updates or changes to our services. We will update the “Last Updated” date when changes are made. Continued use of the website indicates acceptance of the revised policy.

14. Contact information

If you have questions or want to exercise your rights, contact us at:
Email: [info@realestateguru.co.ke]
Website: https://realestateguru.co.ke