fsbo: selling your property directly without a property agent
Sell Smarter, Not Harder: Elevate Your Home Sale with Our FSBO Powerhouse Toolkit!We bring buyers and sellers together directly giving them a simple, most cost-effective route for selling or buying properties and saving them time and money in the process.
FSBO: SELLING YOUR PROPERTY DIRECTLY WITHOUT A PROPERTY AGENT
FSBO’s meaning is literal: “For sale by owner” – the owner is choosing to market their property for sale independently and directly, and without hiring a real estate agent. The owner is directly engaged with the market, not through a third party.
Unlike traditional agency, with our For-Sale-By-Owner (FSBO) service, we do not charge commission for the sale but instead work with clients to strategically position their offers for quick sale – getting them to do all the right things to create visibility in the market and attract buyers for their offers.
This includes a full package kit of materials to make the offer stand out. We also assist sellers leverage several marketplaces including our own property listing portal – a marketplace for property owners who wish to list directly (For Sale By Owner or For Rent/Lease By Owner – FSBO or FRBO) and engage with buyers, approved partner agents and other independent retail sellers seeking a credible portal to market their offers.
FSBO: Selling Your Property Independently & Directly, No Third-Parties, No Agents.
Sell Your Way, On Your Terms: The Game-Changing FSBO Advantage!
We get it!
Your goal is to sell your property as fast as you can and move on to whatever comes next. Your need is speed, but you also want to achieve the goal as cost-effectively as you possibly can!
In our experience, anywhere between 25% and 40% of homes get sold directly by their owners. And usually to someone they know directly. More often than not, to someone who had frequestend the property, a friend who liked the property when it was being constructed. Very often, in the case of vacant land, it is the neighbour next door who knows you directly (the owner) or a friend or colleague of theirs, who will be your most assured prospect when you go to market to sell.
To be truly effective at it though, you will need some skin-in-the-game. You will need the same resources that an effective property agent would deploy. Some good photos. A basic understanding of how to present the property to prospects. Knowing the features to articulate about your property is one thing, understanding how to accentuate those features for maximum effect is another. You want the offer to stand out. You want the offer to be in front of as many prospective buyers as possible. And, you want to be strategic about how you engage with prospects so you can ultimately get to the goal – to get that property sold!
It isn’t without cost or effort on your part. But, like we said, it will increase your prospects. Significantly. One more thing, the trust quotient buyers experience when they know they are dealing directly with a seller firsthand goes up inifinitely higher.
In the current market, hiring 10 agents to get your property sold, is far less effective than FSBO! also, nothing stops you from doing both!
Now you know!
FOR SALE BY OWNER: Discover the Hidden Advantages of Independently Selling Home!
Here’s How it Works!
Property Listing
- Our objective is to help you sell your property as fast and cost-effectively as possible, securing prospective buyers for your offer by maximizing your visibility in the market, strategically positioning your offer and ensuring a crisp and robust presentation.
- We shall create a basic selling kit, including copywriting for your offer for listing on our website, across free and paid property sales marketplaces, social media channels, and commercial advertising bulletin boards.
Pre-Listing Requirements
- Relevant property documents. This should include relevant ownership documents (relevant documents of the owner, title to the property), records of property taxes (ground rent and rates)
- A good portfolio of photos of the property. This is particularly true for furnished rental properties.
- Short descriptions of the property (as regards size, facilities, access to mains utilities, property tenure and so on).
For property sales, if you have past or current valuation reports, it would be important to avail these as well.
Property Agency
- FSBO with us means that all listing queries will be directed to the property seller.
- Should you require any assistance with the functions that a property agent can assist with, for example showings with prospective buyers, staging the property, you can request these on demand from us.
- A seller or landlord may also nominate a preferred property agent to manage any tasks they may be unable or unwilling to undertake.
Registration on REALESTATEGURU.CO.KE
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- Yes. All listing enquiries will be registered to you, the property seller, or your nominees.
- For further enquiries, you may also contact us on info[@]realestateguru.co.ke.
Basic
Promotional Kit- Basic photography (12 images).
- Listing site visits (1).
- Marketing copy for REALESTATEGURU.CO.KE and all other major online marketplaces (1).
- Marketing copy for social media posts (5).
- Social media promotional kit images (12) and video (1).
- Listing Duration: Until Sold.
- Social Media Posts – 3 platforms for up to 4 months.
Standard
Package- Basic photography (12 images) & Professional photography (12 images), Drone imaging & videography (12 images)
- Property Valuation & listing site visits (1).
- Marketing copy for REALESTATEGURU.CO.KE and all other major online marketplaces (1).
- Marketing copy for social media posts (5).
- Social media promotional kit images (12) and video (1).
- Listing Duration: Until Sold.
- Social Media Posts – 3 platforms for up to 4 months.
- 3-months paid advertising on 1 marketplace, and one social media channel.
Premium
Promotional Kit- Professional photography (24), Drone imaging & videography (24).
- Property Valuation & listing site visits (1).
- Marketing copy for REALESTATEGURU.CO.KE and all other major online marketplaces (1).
- Marketing copy for social media posts (5).
- Social media promotional kit images (15) and video (5).
- Listing Duration: Until Sold.
- Social Media Posts – 5 platforms for up to 6 months posting weekly.
- 6-months paid advertising on 1 marketplace, and one social media channel.
FAQs
- Q1: Why should I choose FSBO with a property agent’s support? A: A property agent adds value by providing expert guidance, personalized marketing, negotiation skills, legal support, and ongoing communication, ensuring a successful and profitable FSBO experience.Q2: How much does it cost to use a property agent for FSBO? A: Costs vary, but the value-added by a property agent often outweighs fees. Contact us for a personalized consultation to discuss your specific needs and budget.
Q3: Can I still negotiate my own deal with a property agent’s assistance? A: Absolutely! While we provide negotiation expertise, you retain control over the decision-making process. Our goal is to empower you throughout the FSBO journey.
Q4: What if my property doesn’t sell? A: While rare, if your property doesn’t sell, we’ll reassess our strategy, explore potential adjustments, and work together to find the best approach for a successful sale. Your satisfaction is our priority.
